This blog and Johnathan’s lectures have taught me that a good user engagement strategy is key to a website’s success, and that simply having good content no longer cuts it anymore.

Aided with this knowledge, sherLOCK has decided to focus on a creative and integrated online story-telling approach with use of multimedia content.

  • video interviews
  • relevant images and links
  • polls/comment section
  • social media integration: Facebook, Twitter
  • well-constructed website design

Our group is still laying out the details for how it will all integrate together. Let’s see how it goes!


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